How 'homosexual marriage' won in four states
Kevin Filed o- MassResistance Update
2. Important: Where we go from here.
53% - 47%
52% - 48%
52% - 48%
51% - 48% (1% were blanks - counted as "no" & added to 51%)
Maryland and Washington were both voting to overturn "gay marriage" laws recently passed by their state legislatures. Maine's legislature had passed a gay marriage law in 2009 which was overturned by statewide vote in November that year. The homosexual lobby re-introduced that referendum this year to reinstate the earlier law. Minnesota was voting on a constitutional amendment to ban gay marriage, to protect against future actions by their legislature or courts.
|Intimidation. Vandalizing and destruction of pro-marriage signs was more widespread than ever.|
(1) Huge money
The homosexual movement raised enormous amounts of money. Corporations and individual millionaires (and billionaires) poured endless resources into their coffers. NOM did its best to keep up, but it was impossible. Overall, it's estimated that our side was outspent by at least 5-1. NOM said that they put $5.5 million into the four states, and were outspent by at least $20 million. However, the homosexual group Human Rights Campaign (HRC) claimed they raised $32 million for the gay marriage races, giving them a very big advantage.(2) Sophisticated campaign tactics The homosexual groups put their money to use through extremely sophisticated campaign tactics and an array of well-crafted psychological techniques, weaving emotion with flawed reasoning, to persuade people who had opposed gay marriage, to support it. In addition, throughout the four states, they able to bring thousands of pro-homosexual volunteers into critical areas for their "ground game." The day after the election, a very revealing article, "How gay marriage finally won at the polls" was posted on various websites describing what they did in Maine:
And that's not all. Since older people tend to be more conservative, the homosexual lobby specifically targeted them with their emotional outreach. One of their most successful ads, "The Gardner Family" of Maine was written up in the New York Times. It is a masterpiece of emotional propaganda. The ad conjures references to discrimination, cruelty to other people, having a relative who's gay, and more. You can see the article and video HERE. Their campaign tactics also targeted Christians by emotionally portraying "true" Christianity as being "compassionate" and not "cruel" regarding people loving each other and letting them marry. Finally, unlike in previous years, the homosexual lobby's TV commercials contained almost no actual gay characters. Their research found that it was more effective to use straight characters who would talk about their friends and relatives who were homosexual. As described above, these tactics worked so well that the homosexual lobby has already indicated that they will re-use them the country in future races.(3) Flawed pro-family strategy
In sharp contrast to the homosexual lobby's slick, sophisticated propaganda machine, the pro-family overall approach was largely the same moderate, inoffensive, often logically incoherent approach that they've coasted on until now. A number of activists made it a point to complain to us about that. For example, most of the pro-family message was some variation of: Every child needs a father and a mother; the word "marriage" is special; marriage is about procreation; marriage is a timeless institution; gays already have all the rights marriage brings; etc. These arguments are not emotional, fairly general, and not very compelling. In contrast, the homosexual lobby made the arguments in their ads emotional and personal. At its root, "gay marriage" is really about the forced acceptance of homosexuality as a normal part of society. But both NOM and the state pro-family groups went to great lengths not to criticize homosexual behavior. They were very fearful of being perceived as "anti-gay" or "homophobic" especially in the liberal press. So they insisted on moderating everyone's messages. In Minnesota, for instance, activists were specifically told, "Don't make this a gay issue." Those who deviated from this and took a more direct approach were shunned and even publicly criticized by the pro-family establishment. This included some of the vocal black churches in Maryland who wanted to quote the Bible, and activists in Maine and Minnesota who felt compelled to discuss the negative aspects homosexual behavior. Except for some material posted on websites of the local pro-family groups, there were no attempts at all that we know of to persuade the public through advertising that homosexual behavior was perverse, dysfunctional, and unhealthy. Our side basically conceded that argument completely, and even went to lengths to state that "we're not anti-gay." The homosexual lobby took full advantage of that by aggressively portraying homosexuality as just another facet of normal human behavior. This tactic is not sustainable, as it soon became clear. It certainly does not effectively counter the emotional strategies put forth by the homosexual lobby. At some point you have to engage in the real battle at hand.(4) Hard-hitting pro-family commercials came too late
In the final few weeks when they finally hit the airwaves with a "red meat" anti-gay marriage commercial, it was too little, too late. This mirrored a disturbing pattern we noticed in past gay marriage races. Our side would use the "soft" message until it became clear that the race was in trouble of losing. Then at the last minute bring in the hard-hitting David and Tonia Parker / Robb and Robin Wirthlin TV ads. They were first used in the California Prop 8 reverendum in 2008, and have been used in several since then. These ads are emotional and direct. The Massachusetts parents describe how their elementary school children were read children's books describing homosexual relationships. The schools refused to let parents opt out their kids or even be notified. When the Parkers and Wirthlins took it to court, a federal judge ruled against them -- because "gay marriage" in Massachusetts obliges schools to portray homosexual relationships as equivalent to real marriage. The ads are very effective.which their allies in the media ran with. These ads really exploited the homosexual lobby's weakness. As one Maryland activist told us, "Our side should have been running the David Parker ads early and often."(5) Obama and the targeting of the black community This past summer Barack Obama announced his support for gay marriage. In Maryland, where blacks have been a large anti-gay marriage constituency, this had a terrible effect on many black churches. Almost immediately many either stopped dealing with the issue and some even switched to supporting it. The homosexual lobby used that crisis to its full advantage by directing huge efforts and money into a full-court press to target blacks to support homosexual marriage. Not long after the White House announcement, they created very slick pro-gay marriage flyer featuring Michelle Obama which was widely distributed in the black community. It was even brought to the polls by some voters. But their biggest target was the black churches, which they started working on even before the Obama announcement. Back in January, Maryland's pro-gay Governor helped persuade two of the most prominent black ministers in the state -- who had already started to go soft on the issue -- to take an active role in persuading their community to abandon their support for traditional marriage. The two pastors, Rev. Donte Hickman Sr., pastor of Southern Baptist Church in East Baltimore and Rev. Delman Coates, who leads a megachurch in Prince George's County, were ultimately a major part of the homosexual lobby's propaganda campaign. As the Baltimore Sun later described, things progressed considerably since their January meeting with the Governor:
(6) Intimidation tactics Probably the most vile aspect of these races was how homosexual activists and their allies turned their intimidation machine into high gear. It started out with everyone on the pro-family side of the issue being loudly labeled a "bigot" and "hater" at every opportunity. Many people became afraid to discuss the issue or even put up signs, we were told, because of this. Before long it escalated into vandalism. A church in Maine was vandalized with swastikas painted on it to send a strong message to the congregation.
2. Important: Where we go from here.
Someone once said that the Left treats elections like a war and conservatives treat them like a dinner party. That's certainly what it felt like this time. Any honest assessment would be that the pro-family, pro-life movement has been steadily losing, and the losses are getting worse. This year, just for starters, four states were bombarded by the homosexual lobby in "gay marriage" referendums; Obama homosexualized large parts of the military and the federal government; Chick-fil-A was attacked over that issue; and of course the GLBT push into the nation's school system continues. But we haven't seen anything yet. After this year's elections, especially with Obama continuing in power, we can expect our adversaries and even our government to become more ruthless and hostile than ever regarding these issues. The conservative movement's current strategy isn't making us stronger but rather weaker. For example, not a single major "conservative conference" all year even discussed the homosexual agenda (and there was very little on abortion), even though it has been literally the 800-pound gorilla in the "culture war" living room. That's astounding. And we know why: It's considered too controversial, angers the Left too much; upsets libertarians, comes off as intolerant, and so on. That's what our movement has come to, and we are paying the price. We need a different way of fighting the "culture war," a whole new paradigm. Most people of a certain age have forgotten what normality was like. We discuss "gay marriage" as if it were just another philosophical issue. It wasn't too long ago that if you were to bring up the idea of men "marrying" each other, you would have been seen as having lost your mind. In the context of human history, it is beyond a lunatic concept. And it will be again, you can bank on that. This, too, shall pass. The only question is: How long will it take? The answer: It's up to us. The progressive agenda is a house of cards that cannot be sustained without the constant pressure of propaganda and intimidation. It is actually exactly the opposite of the Civil Rights movement -- which they claim to be the inheritors of -- but which is universally seen as natural, not unnatural. Despite their mantra, ultimately history is on our side, not theirs. We at MassResistance cannot change how every other pro-family group does things. That's a given. But we can change ourselves.MassResistance is dedicating itself to giving as many people as possible the tools and guidance to fight back (a) fearlessly and (b) effectively. During this election season we tried to study as many various movements and freedom struggles over the last century and across the political spectrum as we could. We looked at successes and failures around the world. Our conclusion is that all of this is winnable. One thing is painfully clear: At this point in America the average person is emotionally and intellectually unequipped to confront the Orwellian and often vicious onslaught of propaganda, disinformation, threats, intimidation confusion -- and the force of law that often follows -- which engulfs us. That is something we must change. Pope John Paul II famously observed that a major force that facilitated the collapse of the Soviet Union was the people who were no longer afraid to tell the truth. That's a beginning, along with internalizing the fact that we're in a war and not at a dinner party. And that being reactive instead of being aggressive only slows down our losses. All nonviolent movements understand that. Over the last few months we've been contacted by activists from as far away as England and Australia, as well as several states across the U.S., wanting to form MassResistance chapters! If you think that the Left can't stand us now, just wait! What you can do to help right nowNothing happens without money . . .
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