VIDEO: The Fake Sun That Lit Up a Canadian Town
Today, it's Tropicana that's providing artificial sunlight when the outside world won't provide the sunlight needed. Tropicana recently installed this 100,000 lumen artificial sun in Inuvik, Canada. Cream Global reports that the 3,500 residents of Inuvik in the Northwest Territories live without a sunrise for several weeks every winter.
The juice company, endeavoring to be known as more than "the juice company", attached lights to a massive, 36-foot wide helium balloon, which rose and lit up the town. Tropicana's "sunrise" coincided with Inuvik's annual Sunrise Festival, a celebration of the return of sunlight after weeks of relative darkness.
Aside from building giant, fake suns, Tropicana donated juice to every household in the town, worked with local leaders to identify community-based breakfast and nutrition programs in need of financial support and contributed to Sir Alexander Mackenzie School, Tot Spot Daycare and the Inuvik Food Bank.
Check the video below for a look at a Tropicana Sunrise.
March 11, 2010